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"In media, advertising is water. It’s the thing for-profit journalism needs to survive. More than that, for both consumers and producers of media, it’s the thing that’s all around us, which we’re intuitively processing without fully contemplating. Thousands of companies and entire multi-billion-dollar industries would not exist unless other companies were desperate to print their names in front of their audiences in exchange for money. If mobile apps are the future of technology, then the future of technology depends in no small part on the future of advertising. That’s something worth thinking about."
Reblogged from futuristgerd
Advertising Is Water: A Special Series on the Future of Marketing - Derek Thompson - Business - The Atlantic (via mediafuturist)
